Side note: Instagram was
created with Bj Fogg’s Behavioral Change Model, sweet!
BJ Fogg’s behavioral
change model can be seen in many Facebook’s commercial. “Say I’m Hungry Better”
commercial will be used as the artifact to draw out the simultaneous uses of Trigger,
Ability, and Motivation. Link too commercial below:
Trigger:
The trigger is found in
the ability to instant message at a fast and fun pace while saying everything
better. The commercial not only triggers a more stimulating digital group-message
but makes a food fight less messy. haha
Ability:
We know that Facebook is
a free application, so someone’s ability to access it is quite easy. Through
this commercial, Facebook makes the ability to use the application and its
animated stickers instantly as the commercial shows each sticker or picture
appears automatically above everyone’s heads as they send it off to the
directed person.
Motivation:
At the end of the
commercial Facebook makes it a point that through Facebook messenger you will
be able to say anything better, in
this case, group conversation due to its fun animation.
The process premise that
the artifact attempts to construct as a basis of persuasion would be the attitudes
toward the product. Facebook made their product look more appealing, instant,
and fun. Group messages can go two ways, you can receive an endless amount of
messages that you don’t want to be apart of or you can have a fun food fight,
like the commercial. In this case, the commercial focuses on making lunch plans
in a way that will change your attitude on how your going about making those
plans because if you use there messenger it create a “better” conversation
rather then one you want to get out of.
